
DIGITAL MARKETING MAESTRO
Mohd Apdal Career Journey
Mohd Apdal Mohtabar is a seasoned Digital Marketing professional with over 7 years of success in the healthcare industry, blending creativity with data-driven insights to deliver measurable growth. I am passionate about helping businesses transform their data into impactful strategies that drive results and make a positive difference for their organisations and the world.
With a proven track record of leading high-performing digital campaigns across platforms like Google Ads and social media, I specialise in leveraging analytics to optimise performance and achieve digital goals. My expertise empowers businesses to unlock their potential and thrive in an ever-evolving digital landscape.
Work Experiences

Senior Executive Digital Marketing
Beacon Hospital
Roles
- Develop and execute paid campaigns across Google Ads and related platforms.
- Collaborate with marketing teams to coordinate the creation and implementation of cross-channel campaigns.
- Optimise ad creatives, landing pages, and SEO content to improve search engine visibility and user experience.
- Conduct performance analysis on both paid and organic campaigns, providing data-driven insights.
- Assist in managing digital marketing budgets, ensuring resources are allocated effectively to achieve KPIs and business objectives.
Achievement
- Boosted conversion rate by 318% and increased conversions by 298% through strategic improvements in funnel optimisation.
- Successfully managed a yearly budget, contributing to a 28% revenue increase YTD.
- Exceeded campaign KPIs by 73% through effective campaign management and execution.
- Improved organic search traffic by 50% through SEO content development and optimisation.

Senior Executive Business Development
Oxford Diagnostics
Roles
- Responsible for developing growth in the compny through increased sales and customer acquisition.
- Utilised cold-calling to generate sales leads, resulting in 25% increase in leads and a 10% improvement in lead conversion rates.
- Represented the company at health talk events, leading to a 15% increase in brand awareness and an average of 10% increased in customer acquisition.
- Conducted comprehensive online research to identify potential clients and new target markets monthly, resulting in a 25% expansion of the customer base.

Junior Clinical Application Specialist
Anugerah Saintifik
Roles
- Developed and delivered training programmes for haematology and urine analyser users, achieving 95% user satisfaction.
- Configured and customised analysers to enhance laboratory efficiency by 20%, based on user feedback and clinical needs.
- Provided go-live support and troubleshooting, resolving 98% of issues within 48 hours to ensure smooth system adoption.
- Supported sales teams with clinical expertise and product demonstrations, contributing to a 15% increase in sales.

Sales Executive
Lifecare Diagnostics Medical Centre
Roles
- Planned, executed, and monitored strategic sales action plans, consistently exceeding individual sales targets by 10% through effective strategies.
- Built and maintained strong relationships with potential clients, securing a 13% increase in new client acquisitions through personalised outreach and tailored solutions.
- Performed regular follow-ups with existing clients, achieving a 95% client retention rate by providing exceptional post-sale service and addressing client needs promptly.
- Collaborated with cross-functional teams to align sales initiatives with client requirements, resulting in a 10% boost in overall client satisfaction.

Medical Laboratory Technologist
Lifecare Diagnostics Medical Centre
Roles
- Performed diagnostic tests in chemistry, haematology, immunology, and bacteriology, achieving high standard diagnostic accuracy rate.
- Operated and maintained lab equipment (Roche Cobas, Sysmex analysers) to ensure reduction in downtime.
- Contributed to quality improvement initiatives, ensuring ISO 15189 compliance and enhancing lab efficiency.
- Implemented quality control protocols, reducing test errors and improving overall workflow accuracy.


Education
Professional in Digital Marketing Certificate
Chartered Institute of Marketing (CIM)
Sep 2021 – Sep 2024
Bachelor of Science: Biotechnology
University of Malaya
Sep 2012 – June 2016
Foundation in Science
University of Malaya
May 2011 – May 2012
Certificates
- Professional in Digital Marketing Certificate (CIM Level 6)
- The Digital Customer Experience (CIM Level 6)
- Marketing and Digital Strategy (CIM Level 6)
- Digital Optimisation (CIM Level 6)
- Professional in Digital Marketing (CIM Level 4)
- Applied Marketing (CIM Level 4)
- Planning Campaigns (CIM Level 4)
- Digital Marketing Techniques (CIM Level 4)
- Tiktok For Business Certificate (2024)
- Project Management for Career Development (2024)
- Google Search Ads Masterclass (2022)
- Google Ads Search Certification (2022)
- Google Analytics for Beginners (2022)
- Google Analytics for Beginners (2022)




UNIQUE APPROACH
Core Values That Drive Success
Mohd Apdal’s digital marketing philosophy is rooted in core values that drive his work. These principles ensure excellence, adaptability, and analytical insights, delivering impactful results in the healthcare sector.
Excellence
Committed to delivering high-quality work consistently, striving for the best outcomes in every project and campaign.
Adaptability
Ability to quickly adjust to changing market dynamics and client needs, ensuring continued effectiveness in achieving goals.
Analytical
Leveraging data-driven insights to inform decision-making and optimise strategies, enhancing overall performance and results.