Networking Tips for Events: How to Build Lasting Connections

Networking at events like graduations or industry conferences can feel overwhelming—where do you start, and how do you make connections that last? I know the challenges firsthand. Recently, at the CIM graduation in London, as well as MIH Megatrends 2024 and Search Live Central Kuala Lumpur, I discovered practical strategies that made networking easier and more impactful. In this guide, I’ll share tips that helped me build genuine connections, boost my confidence, and make memorable impressions—so you can make the most of your next big event.

1. Set Clear Goals for the Event

Before attending any networking event, think about what you hope to achieve. At the MIH 2024 event, I set a personal goal to connect with professionals from the healthcare sector. Having a specific aim kept me focused and ensured I engaged with people relevant to my interests. Setting clear goals before each event helps you stay focused and ensures you’ll leave with actionable outcomes.

• Define Your Objectives: Whether it’s connecting with people in your field or learning about new companies, knowing what you want to achieve will help you approach the right people.
• Create a Networking Checklist: Mine often includes meeting a set number of new people, collecting business cards, and connecting on LinkedIn.

2. Prepare Your Elevator Pitch

An elevator pitch is a brief summary of who you are, what you do, and what you’re looking to achieve. I remember refining my pitch for Search Live Central Kuala Lumpur 2024. Practicing it in advance helped me confidently introduce myself to potential contacts. This 20–30 second pitch should be concise, engaging, and memorable. If you’re unsure how to get started, check out this guide on how to give an elevator pitch (with examples) for helpful tips.

Elevator Pitch Outline:

• Introduce Yourself: Start with your name and current role or recent achievements.
• Highlight Your Field of Interest: Mention your industry or area of expertise.
• Share Your Goal: Let them know why you’re attending the event.

3. Dress Professionally and Comfortably

First impressions matter, and dressing appropriately can make all the difference in setting the right tone when networking. Based on my recent experiences, here’s how I approached dressing for different events and why it made an impact:

• CIM Graduation – Business Formal: At the Chartered Institute of Marketing (CIM) graduation in London, I opted for business formal attire. A well-tailored suit set the tone, showing respect for the prestigious occasion and helping me make a strong, professional impression. This choice suited the formality of the event and helped me feel confident in a structured setting.
• MIH 2024 Conference – Business Casual: For the MIH 2024 conference, a slightly more relaxed but still professional look felt appropriate. I chose business casual attire, which balanced a polished appearance with comfort. Business casual allowed me to engage comfortably throughout the day while maintaining a professional look for networking with industry leaders.
• Search Central Live KL 2024 – Smart Casual: At Search Central Live in Kuala Lumpur, a creative and tech-driven event, I dressed in smart casual attire, which was perfect for a dynamic, innovative atmosphere. This choice allowed me to feel at ease and approachable while keeping a professional edge.

Tips for Choosing Your Attire:

• Match the Event’s Tone: Research the dress code or typical style for the event. Formal events usually call for business formal, while more relaxed conferences or industry meetups may welcome business or smart casual.
• Prioritise Comfort: Long days mean lots of standing, moving, and engaging. Well-fitted, breathable fabrics and comfortable shoes are essential to keep you focused on interactions rather than distractions.
• Add a Memorable Touch: A distinctive accessory—like a unique tie, elegant scarf, or stylish watch—can subtly express your personality and serve as an icebreaker without overshadowing your look.

By tailoring your attire to each event, you can feel comfortable, confident, and better prepared to make meaningful connections.

4. Bring Business Cards (or Digital Contact Methods)

Having business cards on hand makes it easy to leave a tangible reminder of your interaction. I found this particularly helpful at MIH 2024, where I met many international attendees who appreciated the ease of exchanging physical cards. If you prefer digital, use a contact exchange app that allows you to share details easily.

5. Make an Effort to Approach Others

Many people feel nervous at networking events, but remember that everyone is there to connect. I’ve often found that starting with a simple question or comment about the event itself is a great icebreaker. For example, at Search Live, I began a conversation by asking, “What’s been your favourite session so far?” This often leads to engaging discussions and memorable connections.

I also used an NFC digital business card, which made sharing my contact details quick and seamless — a great conversation starter in itself. If you’re interested in creating one, check out this DIY guide on how to create an NFC digital business card for iPhone and Android.

Conversation Starters:

• “What brought you to today’s event?”
• “Have you attended events like this before?”

Being curious about the other person’s goals makes a great impression and helps establish a genuine connection.

6. Be an Active Listener

Active listening is one of the most valuable skills in networking. Rather than focusing on what you’ll say next, show genuine interest in the speaker by maintaining eye contact, nodding, and asking follow-up questions. This demonstrates respect and helps build trust with your new connection. I applied this approach at the CIM graduation event and found that it left a lasting, positive impact on the people I spoke with.

Tips for Active Listening:

• Use Non-Verbal Cues: Nodding and maintaining eye contact show engagement.
• Ask Thoughtful Questions: Follow up with questions that demonstrate your interest.

7. Show Interest and Sincerity

Networking isn’t just about taking—it’s also about giving. Show interest in the other person’s experiences, and if you can, offer help or advice. I remember meeting a student at the MIH 2024 conference who was just starting their career. I shared resources and advice on digital marketing, which helped create a meaningful connection. Building a genuine connection leaves a lasting impact and increases the chances your new contact will remember you positively.

8. Take Notes During the Event

With so many new people and conversations, it can be hard to remember every detail. Jot down some key points about each person you meet, including any shared interests, goals, or follow-up items. This was especially useful for me at Search Live Central Kuala Lumpur, where I met numerous speakers and attendees whose insights I wanted to remember for future collaboration.

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EXTRA TIPS

Additional Networking Skills to Develop

Communication Skills

Effective communication involves both clear speaking and active listening. Practice your pitch with friends or mentors to develop a relaxed, confident approach that will help you connect with ease.

Confidence

Building confidence can make networking easier. With each event, you’ll likely feel more comfortable meeting new people, which was my experience after attending multiple conferences this year.

Adaptability

Adapting your conversation style to fit the situation or the person is essential. At MIH 2024, I found that my approach varied between healthcare professionals and recent graduates.

9. Follow Up After the Event

Following up with the people you meet is essential for establishing long-term connections. Send a brief email or LinkedIn message to each person, mentioning something specific from your conversation and expressing interest in staying in touch. After the CIM graduation, I followed up with a few fellow graduates on LinkedIn, sharing links to relevant articles we discussed. This reinforces your connection and can open the door to future opportunities.

Example Follow-Up Message:

“Hello [Name], it was great meeting you at [Event Name]. I enjoyed our conversation about [Topic] and would love to stay connected. Please feel free to reach out if you’re ever interested in [specific shared interest]. Looking forward to staying in touch!”

10. Stay in Touch and Maintain Your Network

After the initial follow-up, nurture your connections over time. Interact with them on professional networking platforms, share articles or insights relevant to their industry, or even check in periodically to ask about their latest projects. Consistent, genuine engagement helps build a strong network. For instance, I’ve kept in touch with professionals I met at MIH 2024 by engaging with their LinkedIn posts and occasionally sharing articles relevant to their field.

Conclusion

Mastering the art of networking at events can transform your career prospects. By setting goals, preparing an elevator pitch, actively listening, and following up afterward, you can make valuable connections and set the stage for future opportunities. Approach networking with authenticity and confidence, and you’ll see your professional network and career prospects grow. Networking is more than a skill—it’s an investment in your future. Happy networking!